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Photo: Esther Lin/SHOWTIME – The old saying “If you build it they will come” rings true for boxing.
In 2013 the two biggest networks and promoters have improved the quality of their product despite engaging in a Cold War.
Both networks have done a great job building events along with lowering the average price of admission causing attendance to rise and the best example of this would be San Antonio, Texas.
Earlier this year Canelo Alvarez fought Austin Trout on Showtime in front of almost 40,000 fans at the Alamodome.
This summer Showtime had what was probably the best tripleheader of the year back in San Diego, oops I mean San Antonio.
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