Depending on which way you look at it, Golden Boy CEO and former 6 division titlist, Oscar De La Hoya has played what can be seen as a pair of publicity masterstrokes of late – firstly with his controversial inclusion of female MMA fighter, Ronda Rousey appearing on the [GB owned] Ring magazine cover, and now, with an ‘open letter’ to Floyd Mayweather that has created a similar storm and diverted ‘attention’ back to boxing.
Whether that attention has been for the good of the sport, or to the detriment of it, is for the individual to decide, yet in his 1148-word-long written diatribe at Mayweather – which is published in Playboy magazine – there is no doubting De La Hoya asserts some cold, hard facts laced with a caustic wit that, assuming Mayweather has had someone read it to him [sorry, couldn’t resist] can’t not have bruised the inflated ego of the self professed ‘TBE’ – even just a little bit.
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