Anticipation before any fight is in many ways the most vital component of boxing as without it, the boxing fans simply can’t buy into it. A simple fact of boxing is that without hype, boxing isn’t the prize fighting, Vegas headlining super sport that we know and love. Boxing needs excitement!
One thing we have seen is that over in Britain, boxing has got exciting again. Maybe not Rumble-in-the-Jungle exciting, but exciting in captivating a new younger audience, exciting in seeing week-in week-out big fights, exciting in seeing a depth of quality in undercards and exciting in that fighters are being marketed better than ever before.