MICHAEL YORKMAN, President & Chief of Branding and Strategy Roc Nation:
Good afternoon. It is a great day in boxing. As the fight of the year, which every boxing fan throughout the world has wanted to hear about and see, has finally become a reality: Cotto versus Canelo Alvarez, a 12 round fight for the total WBC and Ring Magazine Middleweight World Championship will take place on Saturday, November 21 at the Mandalay Bay Events Center in Las Vegas.
The event will be produced and distributed live by our friends at HBO, Pay Per View, beginning at 9:00 PM Eastern, 6:00 PM Pacific time. The fight is presented by ROC Nation sports, Golden Boy Promotions, Miguel Cotto Promotions and Canelo Promotions. The event will be sponsored by Corona Extra, México, Live It to Believe It! and O’Reilly Auto Parts.
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