It was one year ago that Golden Boy Promotions Chairman and CEO Oscar De La Hoya, HBO Sports President Ken Hershman, and Mexican superstar boxer Canelo Álvarez (45-1-1, 32 KOs) hosted a press conference in Los Angeles to announce a major new agreement granting HBO Sports exclusive rights to televise Canelo’s fights in the U.S.
Canelo’s road to HBO was paved by his perseverance and desire to become one of boxing’s best. He has never shied away from fighting the toughest fighters in his quest for greatness, earning the respect of fans, media, and even his rivals. On May 9, 2015, Canelo made his first appearance on HBO Sports since announcing his exclusive deal with the network and secured an impressive victory over the dangerous James “Mandingo Warrior” Kirkland before a crowd of more than 31,000 screaming fans at Minute Maid Park in Houston. Canelo vs. Kirkland registered the highest viewership for an HBO World Championship Boxing event since 2006 generating an average of 2.1 million views for the live airing of the event.
continue