(Photo credit: Golden Boy Promotions) LOS ANGELES (April 26, 2016) – Fighters featured on the Canelo Alvarez vs. Amir “King” Khan undercard today hosted a Los Angeles media workout ahead of their upcoming respective bouts set for Saturday, May 7 at the new T-Mobile Arena in Las Vegas. Co-main event fighter Glen “Jersey Boy” Tapia (23-2, 15 KOs), former WBA Interim Super Lightweight World Champion Mauricio “El Maestro” Herrera (22-5, 7 KOs) and undefeated opponent Frankie “Pitbull” Gomez (20-0, 13 KOs) featured on the HBO Pay-Per-View undercard were all in attendance as well as top prospects featured on the non-televised undercard Jason “El Animal” (10-0, 9 KOs) and David Mijares.
Below is what the fighters had to say at today’s Los Angeles media workout:
GLEN “JERSEY BOY” TAPIA, Middleweight Contender:
“This is a big opportunity, we all know what is on the line. I’m so excited.
“I prepare for this fight as I always do – train hard and train smart. I need to train hard for David Lemieux. I need to beat him.
“I know what I can bring to the table. David is fun to watch, but he uses the same style every fight. I’ve watched his last 10 fights. People don’t understand I have a lot of power too. I have a lot of skills to box. All I am thinking about is fighting Lemieux. I don’t want to get ahead of myself.”
MAURICIO “EL MAESTRO” HERRERA, Former WBA Interim Super Light Weight World Champion:
“I’m gonna work on what I’m going to do and not what he [Frankie Gomez] is going to do. I’m going to go out there and be confident and have fun.
“A win over Frankie Gomez would mean a lot. He’s an undefeated prospect that many people are watching.
“I know this is a big opportunity; it’s the first fight at the 20,000 seat T-Mobile Arena and a HBO Pay-Per-View show. When the fight with Lucas Matthysse fell through I told Golden Boy, ‘Keep me on the card, for whomever the opponent ends up being.'”
FRANKIE “PITBULL” GOMEZ, Welterweight Contender:
“I’m 100 percent focused on this fight and ready for May 7.
“I’m training hard to accomplish the things I want.”
JASON “EL ANIMAL” QUIGLEY, Middleweight Prospect:
“Every fight has the same meaning for me because I treat it like a world title fight.
“De La Rosa is another obstacle and hurdle I have to jump over to become a world champion. I’m ready to fight anyone and ready to shine on May 7. This is my chance to blow onto the scene. I have a lot to win and not much to lose.
“De La Rosa is coming off a knockout defeat and he is getting in the ring with a knockout artist, me, on May 7. He’s got to have doubts.
“I’ve never looked for a knock out. On May 7, I know the knockout can come. I just have to look for the opportunity.
“There are a lot of people traveling out from Ireland for this fight. The Irish fans are unbelievable. The way they have supported me has been amazing.”
DAVID MIJARES, Super Lightweight Prospect:
“I started boxing because there was one day I was at my father’s gym and there was a hockey player there that hit the water bag so hard that it fell down to the ground and I thought ‘wow! I want to be able to do that!’
“I’m very excited to make my debut on such a big card. The excitement cancels out the nervousness. I can’t wait to get in there and do my job.”
Canelo vs. Khan, a 12-round fight for Canelo’s WBC, Ring Magazine and Lineal Middleweight World Championships, is promoted by Golden Boy Promotions in association with Canelo Promotions and sponsored by “Cerveza Tecate, Born Bold,” O’Reilly Auto Parts, Casa Mexico Tequila, DOOM® — Fight Like Hell on May 13, and HANDS OF STONE: The True Story of Roberto Duran, in theaters this August. David Lemieux vs. Glen Tapia is presented by Golden Boy Promotions in association with Eye of the Tiger Management and Patrick Teixeira vs. Curtis Stevens is presented by Golden Boy Promotions in association with Main Events. The mega-event will take place Saturday, May 7 at T-Mobile Arena in Las Vegas and will be produced and distributed live by HBO Pay-Per-View beginning at 9:00 p.m. ET/6:00 p.m. PT.
Tecate comes out swinging with immersive digital activations a week ahead of Golden Boy Promotions’ Canelo VS. Khan fight week
Feel One of Canelo’s Power Punches Through Your Phone and
Win a Replica of His WBC Championship Belt via Twitter
NEW YORK (April 26, 2016) – With less than a week to go before the Canelo vs. Khan Fight Week in Las Vegas officially begins on Monday, May 2, Tecate, the fight’s presenting and exclusive beer sponsor, is launching several digital activations to bring fans 21+ closer to the May 7 international mega fight. Canelo Alvarez (46-1-1, 32 KOs) is set to face former two-time world champion, Amir “King” Khan (31-3, 19 KOs) in an action-packed event at the new-state-of-the-art T-Mobile Arena produced and distributed by HBO Pay-Per-View®.
In February, Tecate, Golden Boy Promotions and boxing’s biggest star, current WBC, RING Magazine and Lineal Middleweight Champion Canelo Alvarez, announced they were partnering and would feature the prizefighter in the brand’s upcoming national English and Spanish advertising broadcast campaign which debuted on April 11.
Today, Tecate and Golden Boy Promotions are releasing the free Bold Punch iOS app which integrates fans 21+ into all the fight week activities starting on Monday, May 2 via live streams and virtually in the ring during fight night. The knockout app, demonstrated here by the Tecate Chicas, features five unique types of content for fight fans including, for the first time ever, the ability to feel one of Canelo’s power punches:
* Punches – Don’t just see the punches, feel them. Every time Canelo lands a bold punch, your phone will vibrate to reflect the bold intensity of the match.
* Behind-the-scenes-video – Live streams and exclusive pre-fight locker room content.
* See Fight – All of the ways to see the fight – from where to buy tickets to how to watch the fight live on HBO or in theaters via Fathom Events.
* Tecate – Check out the latest national television campaign featuring Canelo Alvarez and the brand’s iconic black eagle.
* Fighters – A quick tale of the tape that highlights the fighters’ important stats ahead of the fight.
“Tecate is synonymous with both legendary fights, and the experiences we create for consumers surrounding our partnerships,” said Felix Palau, Vice President of Tecate Brand Marketing. “Unlike past physical activations, our goal here is to leverage Canelo’s international star power, creating digital experiences that can be felt by the masses – whether you’re heading to Vegas or planning to enjoy the fight at home with friends.”
Starting Wednesday, April 27, Tecate is launching a dedicated Twitter promotion giving fans 21+ the opportunity to win their very own version of the WBC world championship belt by following @Tecate and clicking the button “#BoldestBeltSweeps” from the brand’s latest tweet featuring Canelo. By entering, users are agreeing to the promotion’s terms and conditions and a tweet is automatically generated, alerting their followers that they want to win the #BoldestBeltSweeps. Five winners will be announced by the Tecate Chicas through the brand’s Twitter live stream on Friday, May 6 before the fight’s 2:30 pm PDT weigh-in.
Additionally, Tecate is offering fight fans one more way to get closer to the match through a simple text-to-win sweepstakes. More than 150,000 have already entered for a chance to win four tickets to the fight plus a VIP boxing experience and other branded prizes since the sweepstakes opened seven weeks ago. The sweepstakes will close on April 30.
To date, Tecate’s promotion of Canelo vs. Khan includes a national English and Spanish advertising broadcast campaign featuring Canelo in ‘Flashy’; the popular, national, no purchase necessary mail-in-rebate program; extensive media buys across Las Vegas from bus and building wraps to digital billboards; an aggressive national retail program across 6,000+ stores; and will be prominently featured on Canelo’s trunks and at the center ring, around the mat and throughout the arena.
