LIVE AND ON-DEMAND SPORTS STREAMING SERVICE LAUNCHES IN U.S. WITH PREMIUM COMBAT SPORTS OFFERING FOR $9.99 A MONTH STARTING SEPTEMBER WITH ONE-MONTH FREE TRIAL.
DAZN, the world’s largest dedicated live and on- demand sports streaming service, today announced the details of its expansion into the U.S. This follows parent company Perform Group’s $1 billion joint venture with Matchroom Boxing, one of the world’s leading boxing promoters, and a nine- figure multiyear global distribution agreement with Bellator MMA, a leading global combat sports franchise owned by Viacom. The first-ever fight night will be headlined by heavyweight world champion Anthony Joshua and Alexander “The Russian Warrior” Povetkin as the two battle for Joshua’s WBA, IBF and WBO titles on Sept. 22 live from Wembley Stadium in London.
Scott Coker, Bellator President and CEO, announced today the invited participants and some of the matchups for its stacked Welterweight Grand Prix. The tournament begins with Douglas Lima taking on Andrey Koreshkov as part of the star-studded “Bellator: Mousasi vs. MacDonald” event on Sept. 29 from the SAP Center in San Jose. Additional fights in the tournament include Jon Fitch vs. Neiman Gracie and Ed Ruth vs. Yaro Umasov. The 10-fighter tournament will play out over the next year exclusively on DAZN.
Additionally, Eddie Hearn, Matchroom Boxing Managing Director, announced plans for a stacked Oct. 6 card at Wintrust Arena in Chicago featuring new signings and former world titleholders Jessie Vargas and Demetrius Andrade as well as world-rated heavyweight Jarrell Miller, in separate bouts. The card will also include IBF light heavyweight titlist Artur Beterbiev vs. Callum Johnson and WBO, IBF women’s lightweight champion Katie Taylor vs. Cindy Serrano. At today’s event, Hearn announced the signings of WBO super lightweight titlist Maurice Hooker, WBA super bantamweight titlist Daniel Roman and several promising American amateurs to Matchroom U.S.A.
Going live in the U.S. on Sept. 10, the Over-the-Top (OTT) sports streaming service made by fans, for fans, will be reshaping the way fans experience the sports they love by making the viewing experience simpler, more affordable and more accessible to all – starting with fight sports. The global streaming platform with millions of subscribers will provide viewers with unlimited access to premium sports content anytime, anywhere for a single subscription price of $9.99 per month following a one-month free trial. All matches streamed on the service will be available both live and on-demand, on a wide range of connected devices, including smart TVs, PCs, smartphones, tablets and game consoles.
“We launched DAZN to disrupt the status quo and change the way the world sees sports,” said James Rushton, DAZN CEO. “When you get DAZN, you’ll get all the fights; we won’t stash our best matchups for PPV, linear TV or a higher-tier package. And you’re going to get the entire card live, no matter the time zone and without constraints for one affordable price.”
As the first global pure sports OTT platform, DAZN will be embarking on its September launch with a stacked line up of 70+ fights – more than one fight night a week on average – through partnerships with Matchroom Boxing U.S.A., Bellator MMA and the World Boxing Super Series. Fans will also enjoy access to a robust content portfolio ranging from new shows premiering on the service, behind-the-scenes features leading up to big events and real-time news stories about the upcoming matchups, making it a must-have for fight fans in the U.S.
“DAZN is Perform Group’s most ambitious undertaking to date and we have big plans as a global streaming leader,” said John Skipper, Perform Group Executive Chairman. “In the last two years we’ve expanded into seven countries across three continents attracting millions of subscribers and creating long-term global partnerships with the best in the industry to bring our fans what they want at an affordable price.”
Fight fans who take advantage of DAZN’s one-month free trial just ahead of Sept. 22 will be treated to the following fight nights already scheduled:
• Sept. 22 – Anthony Joshua vs. Alexander Povetkin
• Sept. 29 – Bellator: Gegard Mousasi vs. Rory MacDonald
• Oct. 6 – Card featuring Jessie Vargas, Demetrius Andrade
• Oct. 12 – Bellator: Matt Mitrione vs. Ryan Bader***
*** Simulcast with Paramount Network
Additionally, fight fans will feel right at home as International Boxing Hall of Fame fight announcer and the “voice of champions” Michael Buffer will be partnering with DAZN and Matchroom to bring his iconic “Let’s Get Ready to Rumble” call to all fight nights as part of the joint venture.
Fight sports is just the first chapter in DAZN’s multisport plans for the U.S. The platform, which first launched in Europe and Asia two years ago, has developed long-term relationships with rights holders around the world, including the NFL, NBA, MLB, NHL, EPL and UEFA among others. The sports streaming service has ambitious plans to expand the portfolio as more rights become available and make DAZN the true sports fan’s home, offering sports content from all over the world that’s viewable anytime, anywhere at one affordable rate. DAZN is already available as a multisport service in markets including Germany, Austria, Switzerland, Japan, Canada and most recently Italy. Fans can pre-register for the subscription service on www.DAZN.com, as well as receive news about the platform and the sports and games it will show. They can also follow DAZN’s U.S. social channels @DAZNUSA on Facebook and @DAZN_USA for Instagram and Twitter.
