LOS ANGELES (January 6, 2009) – As a result of extremely high demand, STAPLES Center, Top Rank and Golden Boy Promotions have released upper concourse tickets, reasonably priced starting at $25, to the January 24th World Welterweight Championship showdown between three-time welterweight champion ANTONIO MARGARITO and three-division world champion SUGAR SHANE MOSLEY. Remaining tickets, priced at $300, $150, $75, $50, and $25, are on sale now at all TicketMaster outlets, by phone at 213-480-3232 and online at www.ticketmaster.com, and at STAPLES Center Box Office..
Margarito vs. Mosley is promoted by Top Rank and Golden Boy Promotions and sponsored by Cerveza Tecate. The 12-round world championship fight for Margarito’s World Boxing Association (WBA) welterweight title takes place on Saturday, January 24 at STAPLES Center in Los Angeles and will be televised live on HBO’s World Championship Boxing beginning at 10:00 p.m. ET/7:00 p.m. PT.
TECATE RINGS 2009 OPENING BELL AS TITLE SPONSOR OF EXPLOSIVE MARGARITO VS. MOSLEY ENCOUNTER
Cerveza Tecate Fortifies Commitment to Boxing with Bold Marketing Campaign
WHITE PLAINS, N.Y. (Jan. 6, 2009) – Tecate, cerveza con carácter, is kicking off the new year as the lead sponsor of the first championship fight of 2009 between three-time welterweight champion Antonio Margarito (37-5, 27 KOs) and three-division world champion “Sugar” Shane Mosley (45-5, 38 KOs) with a comprehensive regional marketing campaign. On Saturday, Jan. 24, the bout will bring excitement to the streets of Los Angeles with a live broadcast on HBO “World Championship Boxing” beginning at 10:00 p.m. ET/7:00 p.m. PT from the STAPLES Center.
Coming off of its most impactful campaign in support of the de la Hoya vs. Pacquiao “Dream Match,” Tecate’s multi-platform program includes a mail-in rebate coupon for $20 off a two-month HBO subscription with the purchase of a Tecate 18-pack or larger (available only in markets where legal), making the event even more accessible to adult boxing fans.
“As a brand with character, it is our responsibility to execute campaigns that will bring our Hispanic adult consumers closer to the excitement and passion of their favorite sport. As primary sponsors, we have the unique opportunity to connect with aficionados 21 and older in one of the most important markets for the brand; something that wouldn’t be possible without our partnership with Golden Boy Promotions,” stated Carlos Boughton, brand director of Tecate. “We are proud to have been involved in the sport in 2008 and see this grand match as an indication of what the new year will bring to boxing.”
In support of the event, the Mexican brand also created thematic POS display elements with fight details, which have been available at retail since Jan. 5. These are being complemented by a regional radio campaign featuring famed Mexican fight doctor and commentator Dr. Alfonso Morales, as well as a tailored national television campaign.
Two weeks leading up to the event, Tecate will further activate the sponsorship with 10 promotions at large independent retail stores. These will feature autograph sessions with Golden Boy fighters and live radio remotes with La Nueva station. Finally, for those attending the fight, Tecate and STAPLES Center will be conducting a text-and-win promotion offering consumers an opportunity to upgrade their seats; meanwhile, the beautiful Tecate ambassadors will be available for photos and hand out fight posters to adult consumers.
For more information on Tecate’s boxing platform, please contact Paola Ruiz or Alejandra Calva at (212) 219-0321.